Tragic Russ Columbo

One of the shorts that I had on my DVR waiting for me to post on a day when I had another post for something else to write up. This time, the short is musical two-reeler called That Goes Double.

The short opens up at an office where a young man and woman are both big fans of a radio singer named Russ Columbo, who is in the running to become the King of Radioland. There's an older-looking bookkeper in the office, however, who hates Columbo, because he looks a lot like Columbo and gets stopped by people and asked about it. This character is of course also played by Russ Columbo, who was about 25 at the time the short was made although the bookkeeper looks older.

For some reason this bookkeeper goes to the event where the King of Radioland is going to be named, which you don't think he'd do considering he doesn't like Columbo. There's enough of a crowd that the real Columbo can't make it through to get to the stage, at which point one of the hosts recognizes the lookalike bookeeper and brings him up on stage, thinking it's the real Columbo. The real Columbo shows up and proves who he is by singing one of his songs.

But the real Columbo realizes that having a lookalike can prove useful. There are a lot of PR appearances a celebrity has to make, but doesn't necessarily want to. The real Russ offers to triple the lookalike's salary in exchange for doing some of those appearances. Of course, there's bound to be an issue that the lookalike isn't much of a singer.

Soon enough, a socialite named Gloria, who is an admirer of Russ', wants to host a party with Russ singing one of his songs. This second half of the short is an excuse for a couple of talent agents to bring in various novelty acts, such as ukulele player Roy Smeck, or a trio of dancing roller skaters. The lookalike shows up on the night of the party, but the ruse is found out. There's more to the ruse than meets the eye, however....

That Goes Double is the sort of short that shows a good variety of what Hollywood studios were putting into their musical shorts to try to bring audiences into the theaters. At this time, of course, there was no television to showcase these talents, who are interesting albeit of varying talent levels. Some people may like Columbo's vocal stylings more than other people do.

Warner Bros. was presumably trying to groom Columbo for stardom as an actor, the way crooners at various studios started acting such as Bing Crosby over at Paramount or Dick Powell in a movie like 42nd. Street the same year as this one. Sadly, a freak accident on set a year later saw Columbo get shot by a prop gun but the projectile entered his head with enough force to kill him instantly, or at least that's how the story goes.